One account, one destination
Give each social account a single storefront link and keep it in place. If you run separate accounts for separate topics, point each one to its matching storefront rather than a generic menu of links. A shopper should recognize the page as the continuation of the videos they just watched.
Make the first screen do the work
Visitors decide within seconds whether the page is worth exploring. Keep your profile photo and bio consistent with the account they came from, put your newest look at the top, and organize older looks into a few clear collections. A short bio that says what you recommend helps more than a long list of slogans.
Mention the link in the video
A spoken or on-screen reminder at the moment you show a product is more useful than a generic 'link in bio' at the end. Name the look or the collection so viewers know what to tap once they arrive, and keep the affiliate disclosure visible on the page and in the video.
